Odeon has over 100 hundred cinemas across the UK, many of which rely on Connectvision to provide consistent digital signage branding at each venue.
The design of the cinemas at Liverpool One, Belfast and Wrexham reflects a new approach to digital signage by Odeon. The entrance foyer comprises a bank of 17, 42" LCD screens, that support both box office and concessions sales.
“By using dual purpose tills we have more flexibility at the point-of-sale. If the need arises, we can use the concessions areas for both concession and ticket sales. Connectvision allows us to use the bank of screens to maximum effect when promoting popcorn, drinks, confectionery and other concessions, as well as topical special offers linked to films at the cinema,” says the Retail Manager UK, Odeon.
Integrated with the box office system, Connectvision box office screens show film times, prices and seat availability. The concession area screens feature a mix of still images and advertising movies.
All the screens contents are distributed remotely using Saturn's central content management service which also handles other Odeon cinemas using Connectvision.
“Connectvision digital signage allows us to reinforce the Odeon branding in a manner that is both creative and informative for our customers. Moreover, Saturn's content management service also gives us a highly flexible and effective way of co-ordinating the screens contents and concessions offers nationally.” noted the Retail Manager UK, Odeon.