The new 9-screen Edward Holdings, EYE  multiplex in Galway, Ireland is using Connectvision dynamic multimedia messaging from Saturn to display box office information, concession advertising and promotions and film news in the bar area.

Connectvision provides a digital hub for managing the production and scheduling of information from a variety of sources in different image formats on 20 plasma screens throughout the cinema. In addition, Connectvision is being used with a back screen digital projector for a floor-to-ceiling screen in EYE’s deluxe screen for premium and corporate events.

EYE is amongst the most advanced cinemas in Ireland, offering 1,200 stadium planned seats across 9 screens, each with Dolby Digital EX full surround sound and Widescreen and Cinemascope picture.

The flexibility of Connectvision will allow EYE to create schedules specifically for particular audiences and events. Information can be changed at will for promotional offers and events taking place within the cinema throughout the day.

“Connectvision is an exciting development that creates lots of new opportunities for us to enhance the cinema-goers experience,” said Eye’s IT Manager.