Cinema digital signage specialist, Saturn Communications Group Ltd has formed a new Cinema Solutions Division to provide cinema operators with a comprehensive range of customer communication and marketing services that includes digital signage, promotional packaging and a number of digital media initiatives. In forming this division, Saturn has acquired the specialist marketing and packaging company Cinema Scene UK Ltd.
The Cinema Solutions Division builds upon Saturn's market position as the UK's leading provider of digital signage systems within the cinema industry. “We believe consultants, specifiers and buyers are looking for an integrated source of supply for all their marketing and branding requirements. The new division is designed to offer an expanding range of products and services giving operators access to the latest marketing services and technologies,” says Chris Welsh, managing director, Saturn Communications Group.
In addition to its Connectvision digital signage, the Cinema Solutions Division will provide an extensive selection of promotional and packaging products, following the acquisition of Cinema Scene UK. These include a wide variety of customised graphic, printing and manufacturing services for concession items, point of sale materials and contest pieces.
Saturn's Cinema Solutions Division is to be headed up by Tony Paulden, the former MD of Cinema Scene UK. “We can now deliver complete customer communication solutions that make the best use of both traditional marketing and new media platforms and ensure cinema customers get the right information, at the right time, in the right way ” he commented.